Working with Smooth Delivery (aka. Dynamic Weighting)The smooth delivery option tries to schedule your banners so that they arrive at a quota you specify on a particular date. It also tries to show an equal number every day to reach that goal.
For example, if you schedule a banner with a quota of 10,000 impressions and an end date that is 10 days off, the system will try to show 1,000 impressions per day (if there is a shortfall one day it will show extra the next). The banner will deactivate automatically when the quota or end-date is reached.
You can use Smooth Delivery with some banners and static weights with others. The system will show the banners with quotas first, and then show banners with static weights in whatever impressions are left.
For smooth delivery to work, you must have enough impressions to meet the order.
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