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Working with Smooth Delivery (aka. Dynamic Weighting)

The smooth delivery option tries to schedule your banners so that they arrive at a quota you specify on a particular date. It also tries to show an equal number every day to reach that goal.

For example, if you schedule a banner with a quota of 10,000 impressions and an end date that is 10 days off, the system will try to show 1,000 impressions per day (if there is a shortfall one day it will show extra the next). The banner will deactivate automatically when the quota or end-date is reached.

You can use Smooth Delivery with some banners and static weights with others. The system will show the banners with quotas first, and then show banners with static weights in whatever impressions are left.

For smooth delivery to work, you must have enough impressions to meet the order.

Can I use Burst Media banners?
How do I delete my Gold subscription?
Where do my advertisers log in?
Can I use flash banners?
How can I track clicks in raw html and/or flash?
How do I add the zones/banners to my web page?
How do I create a banner?
How do I create a zone?
What are targets?
What is the media library?
What kind of statistics do I receive?
Troubleshooting
Why can't I see my geotargetted ad?
Why do I have a blank space appearing where my banner should be?
Why do I see statistics for banners/zones I've deleted?
Banner Configuration
Can I change the size of my existing banners in Ad Butler?
How do I create a custom size banner?
How do I make the ad open in a new window?
What is a Daily Cap
What is a Per User Cap
What is alternate text
What is Smooth Delivery?
What is Static Weighting
Specific Uses
Can I use adButler in emails/newsletters?


If after checking the help provided you still have a question please submit a support request.

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